Popcorn has long been a classic snack, but siblings Steve Atieh and Allison Lin, hailing from Basking Ridge, New Jersey, have brought a fresh twist to snacking with their creations, Like Air Baked Puffcorn. In this episode, we explore their journey from ideation to landing a spot on ABC’s Shark Tank.
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Creating a Healthier Snack for All Ages
After founding Like Air in 2020, Steve Atieh and Allison Lin, with the later addition of their brother Kevin Atieh as CFO, ventured into the world of snacks with backgrounds in finance. Motivated by a desire to offer a healthier alternative to traditional popcorn, Lin, a new mother, sought to create a snack suitable for children with dietary restrictions. Popcorn, a common choking hazard for young children, inspired them to develop a melt-in-your-mouth alternative that could be enjoyed by snackers from six months to 106 years old.
The Like Air Difference: Safe, Natural, and Delicious
What sets Like Air apart is its unique texture, described by Lin as melting in your mouth like air. This sets it apart from other puffed corn snacks, such as the crunchier Pirate’s Booty. Unlike some competitors, Like Air avoids using unhealthy ingredients like MSG and artificial flavors, prioritizing natural ingredients. Moreover, the snack is designed to cater to various dietary needs, being free of all nine major allergens in its sweet flavors and produced in a nut-free facility. Each cup of Like Air, across its sweet and savory flavors, is a guilt-free indulgence at just 50 calories.
From Amazon to Nationwide Shelves: Like Air’s Rapid Expansion
Originally launched a few weeks before the pandemic, Like Air initially sold its product exclusively on Amazon. However, by the summer of 2020, it made its way onto the shelves of some stores. Starting with ShopRite as its first New Jersey retailer, Like Air has now expanded its reach to over 3,500 stores nationwide. This includes prominent retailers like Sam’s Club, Stop & Shop, Kings, and Wegmans. The product remains available on Amazon and the Like Air website, ensuring accessibility for all snack enthusiasts.
Social Media Buzz and Shark Tank Recognition
A significant contributor to Like Air’s success has been its savvy use of social media. Since 2020, the company has implemented a consistent strategy of daily giveaways, gifting free packs of Like Air to five winners and their chosen friends. This approach has resulted in over 14,000 winners to date. Additionally, Like Air offers a one-time rebate program, allowing customers to try the product risk-free. By reimbursing more than 20,000 bags, Like Air has successfully built a loyal customer base.
The siblings’ journey caught the attention of Shark Tank even before they were ready to pitch. Contacted by a casting producer in February 2021, they decided to postpone their application until 2022. Eventually selected to film in 2023, the siblings will make their appearance on Shark Tank this Friday night, January 19, at 8 pm on ABC. For viewers with live TV subscriptions, the episode is also available for streaming on Hulu.
Like Air Baked Puffcorn is not just a healthier alternative to popcorn; it’s a success story born out of innovation, dedication, and a commitment to providing a delicious and safe snack for all ages. Tune in to Shark Tank to witness the journey of Like Air from a local sensation to a national success.