In a groundbreaking move, Getty Images has introduced Generative AI by iStock, a cutting-edge tool designed to deliver AI-generated stock images deemed “commercially safe.” This service represents a significant leap forward in the world of stock photography, offering users a new and innovative way to access visually stunning content.
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Powering Creativity: NVIDIA Picasso Drives Generative AI
At the heart of this revolutionary tool lies the powerful NVIDIA Picasso, a custom machine-learning model exclusively trained on iStock’s vast creative library. Unlike other image generators that utilize unlicensed source imagery, Generative AI by iStock ensures a legally sound foundation by relying solely on wholly owned and licensed source data.
Text-to-Image Magic: Creating Visuals with a Keystroke
Users can now harness the power of Generative AI by iStock by providing simple text prompts, allowing them to generate photo-quality images at resolutions up to 4K. This transformational technology opens up endless possibilities for artistic expression, providing designers and businesses with a versatile and user-friendly tool.
Commercial Safety: Getty’s Guarantee
Getty Images, a global visual content creator and marketplace, guarantees that each Generative AI image is commercially safe. This assurance translates to a copyright-violation-free experience for users, eliminating any legal concerns associated with using AI-generated images. To further strengthen this commitment, Getty Images provides legal coverage of up to $10,000 per image, instilling confidence in users.
Advanced Editing Features: Shaping the Future of Creativity
Generative AI by iStock not only generates images but also introduces advanced inpainting and outpainting features via application programming interfaces (APIs). These features, soon to be available on iStock.com and Gettyimages.com, empower users with unparalleled control over their generated images.
Inpainting Feature: Users can mask a region of an image and fill it with a person or object described through a text prompt, offering a new dimension to image customization.
Outpainting Feature: This functionality enables users to expand images to fit various aspect ratios, making it a powerful tool for creating assets tailored for advertising or social media promotion.
Transformative Impact on Visual Design: NVIDIA Picasso Foundry
The backbone of Generative AI by iStock, NVIDIA Picasso foundry, serves as a platform for developers and service providers to train, fine-tune, optimize, and deploy generative AI models. Whether generating images, videos, 3D assets, or 360-degree high-dynamic-range imaging, this foundry empowers creators to bring their visual design requirements to life using AI.
Affordable Access to AI Creativity: Pricing and Availability
Generative AI by iStock is available online, offering an affordable option for users to integrate AI into their creative processes. With a cost of $15 per 100 generated images, Getty Images aims to democratize access to AI-generated visuals, making it a game-changer for small and medium businesses.
Navigating Copyright Challenges: Getty’s Commitment to Legal Protection
In the midst of a growing debate over AI-generated content and copyright concerns, Generative AI by iStock takes a proactive approach to address legal challenges. Getty Images provides legal coverage of $10,000 per asset, ensuring that users can explore the realm of AI creativity without fear of copyright infringement.
Conclusion: Redefining Creative Possibilities
Generative AI by iStock marks a significant stride in the evolution of AI-powered creativity. With its focus on legal safety, advanced features, and affordability, this tool promises to redefine the landscape of visual design, offering users a gateway to unparalleled creative possibilities. As Getty Images continues to pioneer innovation in the stock photography industry, Generative AI by iStock stands as a testament to the transformative potential of AI in the world of artistic expression.